Missoni loves colors and in some ways, it fits perfectly with amfAR (The American Foundation for AIDS Research). Most AIDS sufferers belong to the gay community (at least that was the case couple of decades back), in that sense Missoni’s multi colors and LGBT rainbow colors are a perfect match. The Fiat 500C Missoni Edition personalized and handcrafted by Garage Italia Customs fetched a good €50,000 (about $60,000) for amfAR’s research work.
Limited edition designed to honor label’s head Angela Missoni, feature interiors and exteriors in their signature multicolored stripe style. Garage Italia received a lot of design input from Angela during its design process.
Garage Italia’s Lapo Elkann loves the Fiat 500. And that’s why a majority of their customizations include this little Italian city car. This is also the second time they donated a special edition to the amfAR to raise funds. In 2015 they contributed a customized black and white version for the fundraising effort.