When you least expect it, it shows up. The secret Leica M Camera project design gurus Jony Ive and Marc Newson worked on has finally showed up in few places in last couple of days. First it was the November edition of Vanity Fair, then Google+ and now PR Newswire . Now that covers are off let’s take a look at it.
While designing, Leica reportedly spent 2000 plus hours, used 55 engineers, created 561 models and 1000 prototype parts in a span of 85 days to create this aluminium one of a kind camera. All that trouble is worth every second and model, since this is for a good course. Leica M for (RED) features a full-format CMOS sensor, a speedy processor and new Leica APO-Summicron –M 50mm f/2 ASPH lens.
Leica M for RED is one of the 40 items that will be auctioned off to benefit The Global Fund to Fight AIDS, Tuberculosis and Malaria. Jony Ive and Marc Newson spent over a year curating items for the auction. Few of the other items selected includes an 18 carat rose gold pair of Apple EarPods, a unique version of Hermès’ iconic Cavale saddle in red, a Russian cosmonaut suit, a custom Jaeger-LeCoultre Atmos “561” Clock and a Dom Pérignon Œnothèque 1966 Magnum. Keep the date free for bidding folks, 23rd November, place Sotheby’s New York.