Same exact thing happened during last year’s first fruit auction in Japan – a pair of “Taiyo no Tamago” attracting exorbitant bids. In the end, the Egg of the Sun mangoes were sold for a princely sum of $3,000. This year’s first fruit auction is no different, couple of mangoes from the same “Taiyo no Tamago” brand fetched ¥300,000 ($2,500) earlier today, slightly less than last year’s, still a high price tag for a couple of mangoes. The auction once again was held at the Miyazaki Agricultural Economic Federation.
According to Miyazaki Agricultural Economic Federation’s specifications, a mango to be qualified as a “Taiyo no Tamago” must weigh 350 grams (12 oz) and have a high sugar content. This year’s successful bidder airlifted the mangoes to his luxury shop in Fukuoka and sold them at a steep discount – ¥210,000 ($1,750). Since this is all also done for publicity, vendor selling mangoes at a bargain price will do no harm.
In Japan fruit prices are always high, an apple usually costs more than $3 and same goes for other seasonal fruits. But during annual fruit auctions, things usually get out of hand. In 2008 a pair of cantaloupes fetched $25,000 at an auction. This year’s must have fashionable fruit is not mangoes or cantaloupes, that honor goes to a special brand of strawberries – a single berry of that brand costs around $415. Forget about making strawberry pancakes with that.