Catering to the ever growing Chinese luxury market is big business everywhere. That means, businesses just cannot ignore the fast approaching Chinese New Year and the Year of the Horse. We’ve already seen special edition cars, watches and handbags from other luxury brands. Joining this list, Bloomingdale’s have announced their plans for a month long Year of the Horse celebrations. At select Bloomingdale’s store locations they will be celebrating with pop-up stores, special events and merchandise, and cultural presentations from January 10 to February 15.
Luxury brands participating in pop-up stores with limited editions include Bloomingdale’s own “Little Horse Bag” an interpretation of their iconic Little Brown Bag, a special edition Year of the Horse handbag from Longchamp, an exclusive red chinchilla jacket from Carmen Marc Valvo Couture and a Ferragamo tie with a horse print.
Special events ready to go into action includes the Chinese red envelope tradition. Shoppers will receive an envelope filled with prizes, such as bMoney cards in values of $8, $88, or $888 – No. 8 is one of the numbers believed as auspicious in Chinese culture. Other prizes includes a complimentary small Forty Carrots yogurt, a limited-edition Year of the Horse tote bag, special offers at the Clarins, Estee Lauder, and La Prairie counters.
Also on offer are discounts at select Bloomingdale’s dining destinations, complimentary mini cupcakes at Magnolia Bakery at NY’s 59th Street store and special savings at Maximilian Fur Salon – at 59th Street, North Michigan Avenue and South Coast Plaza locations.
Bloomingdale’s are not just trying to attract Chinese customers, they hope to make celebrations a cross-cultural event as explained by Anne Keating, senior vice president of public relations, special events and corporate philanthropy at Bloomingdale’s, New York, “The Chinese New Year invites not only Chinese tourists as well as those of Chinese descent living in the U.S., but every one of all ages and races, to experience a Bloomingdale’s celebration and become loyal shoppers.” So, let’s start shopping people, for the next new New Year.