Eventually, supercar maker Bugatti might end up selling a special edition shisha pipe here, for the moment however they are sticking to selling things from the lifestyle collection. The newly opened Bugatti lifestyle store in exclusive Knightsbridge area in London is the first of 30 flagship stores Bugatti plans to open in the next five years around the world.
The Brompton Road flagship store fashioned around “The Blue of London” concept offer range of collections including two main lines and few capsule collections. They are designed to attract both the uber-wealthy Bugatti owners and fans who can’t afford the car, but wealthy enough to buy from fashion collections.
Bugatti lifestyle men’s collection is offered in two lines, first the elegant lien EB pays tribute to Ettore Bugatti. The second is Performance Luxury Collection, which is more sports luxury oriented. If you are a lucky owner of a precious Bugatti, they have an exclusive range just for you named Tailor Made/Bespoke. This service as the name implies offer a bespoke tailoring service.
The flagship store has interiors that resonate with Bugatti cars designs. For example just like the car, the store features aluminum, wood, glass and carbon elements. Another design inspiration borrowed from cars include rivet seams from the fin of the Type 57 SC Atlantic, it was used on leather wall paneling and shelving units.
Some of the cities Bugatti plans to open stores in the near future include Tokyo, Dubai, and Doha. And the next wave of stores will come to Paris and Milan.