Fendi is ready to release their summer eyewear collection, before doing that they have to do some marketing and advertising for the new collection. The Italian label has chosen upcoming-and-coming Canadian singer Kiesza to lead the campaign. The 2014 Fendi Color Block Sunglasses campaign is directed by Ruth Hogben. Filming of the campaign took place in New York and the “Hideaway” singer Kiesza can be seen dancing along Manhattan skylines in the video.
“It was really amazing for me to be part of this video, Ruth Hogben is an amazing and strong woman,” said Kiesza. “It’s something that I’ve never done before, something completely new. Wearing the FENDI clothes and Sunglasses was an exciting experience. I love fashion, I love to go into different shapes and I love to try new things. I like to see myself in ways I’ve never seen before. In the end it was really interesting because it was totally me,” she added.
Ruth has previously directed films for Fendi as well as Gareth Pugh, Louis Vuitton and Dior. You can watch the film released by Fendi which mixes footage from the film with scenes from the glamorous Cannes event here.
The Fendi Color Block Sunglasses collection is full of vivid colors and made from transparent acetate layers. Priced at $340, you can check them online at fendi.com.