Hermès’ new Shanghai flagship store is a stunning work of design and architecture on its own right, but that’s not going to satisfy the luxury fashion house. To add a lot more artistic as well as interior design that express Chinese heritage, Hermès has hired renowned Dutch artist Levi van Veluw to create a window display from wood veneer. The horse is an important symbol in Chinese culture and is associated with intelligence and warmth. Horse is also equally important to the lifestyle brand Hermès – the company had its beginning in 1837 as a harness maker and continue to create stylish equestrian accessories. The dynamic window display created by van Veluw portrays the journey of a majestic horse that travel from France to China across exotic lands to deliver exquisite Hermès goods.
The three panel display starts with the first panel displaying the horse set out for its journey towards east hastily, sending items in the store to the floor. The second panel display tells the story of exotic lands the great horse travels through, and the third and final panel shows the arrival of the Hermès horse in China with his precious cargo. Sculptures great and small are created with extreme attention to detail. Handcrafted by van Veluw, each piece of sculptures, drawings and photos showcase his mastery of craftsmanship.
Source: Design Boom