This is going be one yummy smelling scarf. Better yet it is going to smell like ice cream. Fashion house BCBG Max Azria and Magnum Ice Cream have teamed up to create a delightful treat for fashionistas, a Belgian Chocolate fragrance filled wrap. The BCBG Max Azria for Magnum Belgian Chocolate Wrap features scent message technology from oNotes, created by Harvard professor David Edwards. oNotes works in conjunction with another device, on the edges of the wrap you can see oChips sewn into it.
The scarf boasts an ice cream inspired pattern that the Chief Creative Officer of BCBG Max Azria, Lubov Azria described as “inspired by the smooth feel of chocolate and the visual of a melting MAGNUM Double Caramel Ice Cream bar.” The fragrance created by perfumer Christophe Laudamiel named, Magnum Effect, is packed with no less the 25 notes including vanilla, sandalwood, chocolate and Orris butter. And they are trying to give the wearer the same enjoyment wearing the scarf as they are eating a Magnum Ice Cream.
A limited edition, the BCBG Max Azria for Magnum Belgian Chocolate wrap will be made available in select BCBG Max Azria stores in the US. They are not for sale however, fashion house plans to give them as “gift with purchase”, probably for customers that makes purchases above a certain amount.