It is difficult to separate technology from fashion and shopping these days. Luxury department store Neiman Marcus has something up their sleeve to encourage customers to buy more – now. The Memory Mirror currently on trial at their Walnut Creek, California location is capable of taking videos, still images, as well as providing 360-degree views while the “shopper” try on items. This way shoppers can compare different items, different colors and in different angles to make correct decisions before a purchase. The choice is also there to share videos and images right from the Memory Mirror to social media, email or to save them to mobile devices.
This is not a small mirror and it will not have a place in the dressing room because of the video use. Browsing of outfits is done by swift hand gestures like turning pages slowly. Biggest benefit of the Memory Mirror to the retailer arrive with data mining. Information gathered can be used to offer special deals and product recommendations etc., all of course while keeping an eye on privacy laws. Another way it is going to be useful for retailers as explained by Neiman Marcus is “sales associates are able to take video or still images of merchandise on a model or a hanger and send it to customers with their permission.”
Inventor of this technology MemoMi, a two year old Silicon Valley start-up has big plans for it. They are of course working with several other large brands, but Neiman Marcus is the first to trial it in a store. More Neiman Marcus stores are scheduled to receive Memory Mirror by the end of this month.