Nike Unveils 2014 Spring/Summer Free Collection

 

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Nike is celebrating the 10th anniversary of its Free technology with a collection of new and revived models that include the all new Nike Free 3.0 Flyknit. Nike Free design is the result of philosophy of Nike co-founder Bill Bowerman, who strongly believes that design should focus on the athlete’s body and movement.

The latest Free Collection in addition to the Nike Free 3.0 Flyknit will feature Nike Free 4.0 Flyknit, and Nike Free 5.0. The numbering next to shoe model indicates how much cushioning that particular model possesses, with 0 is equivalent to practically barefoot and 10 to normal running shoes.

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Says Rob Dolan, Senior Footwear Design Director, Nike Running about the new design of the Nike Free collection “After 10 years of continual innovation, we’ve truly revolutionized the way these shoes work by utilizing new technologies and the principles of natural motion, we’re really able to allow the foot to move for the runner in a way we’ve never been able to do before.”

Through research data and athlete insights, Nike research lab learnt how runners feet move when striking the ground even though they move forward linearly. As a result of those studies, Nike has developed three new features that allows for delivering natural motion in a shoe. The new hexagon-shaped strategically-engineered flex grooves through its arch helps ensure natural movement from no matter where its wearer’s foot strikes the surface, thus providing more energized transitions and superior flexibility.

The Nike Free range will be available at Nike.com and at select Nike Sportswear retailers globally starting  April ­­1.

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Source: Nike