Rita Ora And Adidas Teams Up For A Capsule Collection


Rita Ora for Adidas 1

Rita Ora is having the best time of her life. The pint-sized, bottle blonde is the new face of DKNY Resort 2014 collection as well as one of the cast members of Marks & Spencer’s “Leading Ladies” campaign for Spring/Summer. She also signed an agreement last month with Roberto Cavalli to appear on their advertising campaign. Life is so fabulous for her right now, according to WWD, Adidas has been working with her since September last year on a 3-season-long creative collaboration.

Ora has posted images on Instagram of her sporting various Adidas items including hoodies, track jackets, shell-toe sneakers and beanies. The line is a collection of five capsules named “Black”, “Pastel”, “Colorblock”, “Spray” and “Roses”. First capsule Black is on course for August 21 global launch and Pastel and Colorblock will be released on September 4. Spray and Roses lines are on schedule for November 4 release. Pricing ranges from $30 for a beanie to $500 for a leather varsity jacket.

Rita Ora for Adidas 4


Back in March Pharrell Williams announced his partnership with the German sportswear company. Another one to join with Adidas is UK-based Greek fashion designer Mary Katrantzou. However, Ora is the first female artist to enter into a design collaboration with them.

Ora, who used to work for a sneaker store not so long ago told WWD,“I’m a massive fan of the brand. I grew up working at a sneaker store when I was 16 and am a huge sneakerhead. It’s so cool that I’m able to do this with a brand that I sold when I was younger.”

Other super things happening in Rita Ora’s life include landing the role of Mia Grey in the film adaptation of “Fifty Shades of Grey” and posing topless for British GQ. An endless list of achievements this year.

Rita Ora for Adidas 3 Rita Ora for Adidas 2



Source: WWD