These are the busy times for Will.i.am, the producer, band member of the Black Eyed Peas and entrepreneur. Well-known for his love of fashionable as well as quirky eyewear, Will.i.am last week launched a new eyewear collection – ill.i Optics. The collection comprise of sunglasses and frames for men and women. Australian designer George Gorrow has teamed up with Will.i.am in designing the collection influenced by 1980’s frame choices of hip hop pioneers and the oversized glasses worn by graffiti characters of the decade. They also made sure to incorporate designs and features from some of Will.i.am’s favorite eyewear.
Designed in LA and handmade in Italy, entire ill.i Optics collection is made combining materials acetate and metal along with high-tech flatter four-point lenses. Additional designs are scheduled for early next year release. “I see a gap in the world of eyewear and this is my installment of what I feel is missing. I want this to be an honest brand it’s about dedication and passion” Will.i.am said.
George Gorrow is well known as a co-founder of the Aussie brand Ksubi, unique vision and inventive design techniques are hallmarks of his creations for the label. Will.i.am’s decade- long friendship with Garrow is the result of him being a fan of his creations. In addition to the ill.i. Optics collection, singer is in news this week for designing a one-off Lexus NX.