When fast food companies want to experiment with new items I think they go to Japan without even giving it a second thought. We have seen numerous times McDonald’s introduce special editions just for the Japanese market, like this from last year. Burger King on the other hand decided go black for few weeks with couple of new Kuro Burgers (Black Burgers). They have offered black burgers for a limited time in 2012 and 2013 with great success, so this is not an entirely new concept for the fast food chain. Black Burgers will go on sale on September 19th and will be available until early November.
Both varieties, the Kuro Pearl burger and Kuro Diamond burger will feature black buns, black sauce and black cheese. Beef patties will arrive black-pepper heavy to add more black. Black color of the bun and ketchup are achieved by adding squid ink, while black in cheese is the result of using bamboo charcoal.
“The black burgers sold extremely well because of their visual impact, but people continued to come back for them because of their taste. The bamboo charcoal adds a nice aroma to the bun as well,” a spokeswoman for the company told Japan Real Time.
The Kuro Pearl is the simple and affordable version with only a bun, cheese, beef patty and sauce in it and priced ¥480 ($4.50). The Kuro Diamond, luxury version of the two come stuffed with additional items tomato, lettuce, and onions (which are not black), will cost ¥690 or around $6.50.