French lingerie designer Chantal Thomass has teamed up with Coca-Cola to create a limited edition Valentine’s Day Diet Coke can. The unveiled can wears a heart shaped black ribbon with Chantal Thomass Paris printed in pretty pink on a silver lace background. The targeted customer segment for the can obviously is the fairer sex as a guy would not want to be seen holding such a sexy can (in private may be!)
This special edition too is only for the French market just like the Moët & Chandon Valentine’s Day special edition I wrote about yesterday. I suggest that we all move to the land of love, passion and fashion for the special day. WWD reports can will arrive in the French market early February.
Besides this project, Thomass is also working on another project for Coca-Cola to be released in April that includes an aluminium bottle and a box.