Daimler owned Mitsubishi Fuso has a couple of tricks up their sleeve for the truck market in Japan. At Tokyo Motor Show they took covers off a Hello Kitty-Pepto pink, polka dot truck that aims to attract female truckers. Unlike in the west, Japan in some ways still more traditional with not many female truckers to count on. Daimler and Mitsubishi are trying to challenge that with this cute pink truck.
Based on its Canter model, fuel efficient and environmentally friendly, pink Canter Eco Hybrid Canna truck is the creation of a team of nine female employees at Mitsubishi FUSO.
The truck features a DUONIC hybrid motor with a small diesel engine that produces 130 hp and 221 lb-ft of torque. Its hybrid battery is a 7.5AH Lithium-ion with 270 volts. Canna truck also boasts a built-in dual clutch 6-speed transmission and Mitsubishi’s BlueTec System for the treatment of exhaust gas.
The interiors keeping with the pink theme features custom upholstered seating in white vinyl with red piping and a dash of pink trim.
Created by women for women, Mitsubishi FUSO and Daimler hopes their forward thinking concept will be a hit with women truckers not just in Japan but the world over.