Coca Cola has a long tradition of collaborating with design houses to create special editions for special occasions. With their latest collaboration they are celebrating the original Coca-Cola bottle’s design that happened 100 years ago in 1915. The US multi-national has teamed up with Italian fashion brand Trussardi for a special collection of Coke bottles and cans. The new designs will be available in limited edition throughout Italy until the end of October. The release also coincides with this year’s Expo Milan celebrations and two of the designs will made available only at two locations in Milan.
Lot of Trussardi can be seen on new designs along with the iconic Coca-Cola logo. Trussardi’s greyhound logo along with colors gold, brown and red appear on 330 ml bottles. To enjoy one of these special editions you will have to make a special trip to Milan. They will be available in two locations in Milan – one is at the Expo Milan and the second is Café Trussardi on the city center’s Piazza della Scala.
Coca-Cola Light cans also received special Trussardi designs – three in all. The first design feature a snake-skin patterned gold background. The second design feature Trussardi’s greyhound in colors lime green, hot pink and purple on white. Third comes in two colors – a lighter pink on silver. One common design theme on cans is the phrase “Elegantly Cool”. Cans are set to go sale in numerous handpicked high-end restaurants and cafés around Italy.
Source: Luxury Launches