Couple of years ago world learnt about the fake Apple Store in China, now we hear the news about a fake 5th Avenue in Wuxi City in Jiangsu Province. Culprit of these shenanigans, Shimao Skyscrape, on its ground floor has created an alternative universe of a high end shopping complex.
The entire street, some in China call the “shanzai street” or a “street of fakes,” displays storefronts with signs that reads “SFFCCCKS” for Starbucks, “ZARE” for Zara, “Appla” for Apple, “H&N” for H&M, and “HUGO BGSS” for Hugo Boss. Besides famous international brands, Chinese institutions such as the Industrial and Commercial Bank of China are represented with knock-off versions too.
Some local news reports says this is a gimmick put out by a commercial property developer to attract potential property buyers and renters. As expected, not many are thrilled with the continuing intellectual property rights infringements in China.