Luxury automaker BMW has designed Singapore Airline’s ultra luxury first class cabins for Boeing 777-300ER’s and we’ve got photos for you. Soaring to new heights, BMW’s DesignworksUSA has done a magnificent job with the new look and comfort, space and privacy the airline and its high profile clientele deserve. The updated design for the seats and suites will make its debut this September on board the new Boeing 777-300ER on selected flights between Singapore and London.
“In First Class, the topics are luxury, infotainment and the service quality that is expressed by design. Efficiency and functionality have priority”, says Laurenz Schaffer, President of DesignworksUSA. “Our studios in Los Angeles, Shanghai and Munich worked very closely together on these projects. Our global locations and our long-standing presence in Asia helped us to meet the demands of Singapore Airlines, as well as the expectations of international flight passengers”, Schaffer continues. DesignworksUSA draws on its expertise from many years of working with premium customers in various mobility sectors, among them BMW and Rolls-Royce Motor Cars, Intermarine, and Zeydon Yachts.
Only high-grade materials are permitted to fly First Class. The seat is lined with fine leather, while a new covering technique for the upholstery increases tension in the material, which remains smooth and – even after hours of use – appears pristine.
From the moment they board the aircraft, First Class passengers are pampered in their lounge-like islands. In order to shield these havens of peace visually and acoustically, the outer walls of the seating area have been extended and embrace the passenger like a protective arm.
Atmospheric lighting has been discreetly assimilated into the design. Extensive tests were carried out to determine the optimal light color and intensity.
For sleeping, the luxury seat turns into a large bed comfortable enough for reclining on one’s side. At 35 inches in width and with an increased bed length from 80 to 82 inches, the seat is one of the most spacious First Class products in the sky.
Elegant tables are integrated into the front of the seating area; they can be extended simply and quietly without the need for any folding mechanism.
Source: BMW Group