Jay-Z this past weekend decided to have the world preview of his Shawn Carter Watches by Hublot a month earlier than planned. A special world preview was held at the Dolder Grand Hotel in Zurich, Switzerland, during an intimate brunch Jay-Z hosted for Hublot CEO Ricardo Guadalupe and a select group of clients and journalists.
Official unveiling is due to take place at Barney’s New York on November 20th. Limited Edition Shawn Carter Watches by Hublot are available in two versions – 18 karat yellow gold and black ceramic, the watch is based on Hublot’s existing classic fusion model. Only 250 of black ceramic and just 100 of 18 karat gold pieces of the limited edition collection will be produced. Watches are a part of the Shawn Carter Collection, a selection of luxury items curated by Jay-Z for Barneys’ “A New York Holiday.” Jay-Z plans to donate 25 percent of the proceeds from the collection to the Shawn Carter Scholarship Foundation, Jay Z’s New York-based charity. Foundation awards higher education scholarships to students facing socio-economic hardships.
At the event, Jay Z said, “With this project, Barneys New York, the participating labels and I were able to take the sleekness, energy, and innovation and translate that into quality timeless pieces. Everything that encompasses a ‘New York holiday’ – the items chosen and the amazing designers that participated – represents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring New York has been to me.”
The Shawn Carter Collection will be available exclusively at Barneys New York from November 20 to January 3, and at select Hublot boutiques around the world beginning November 20th.