Coffee By Cartier, Eggs By Versace – Only At Peddy Mergui Exhibition

 

Peddy Mergui Luxury Food Packaging 10

Want to buy groceries from luxury brands? That may not come true, but here’s a look at it in a different way. Israel-based visual artist Peddy Mergui’s ongoing Wheat is Wheat is Wheat exhibition at the San Francisco’s Museum of Craft and Design is giving everyday food items a makeover with luxury branding. Peddy Mergui imagines how various groceries would look like if they are marketed as luxury brands – Coffee by Cartier, Eggs by Versace, Infant Formula by Chanel and my favorite Basmati Rice by HSBC.

This is not an exhibition done just for the sake of art. Using humor, Mergui is trying to draw attention to work challenges a designer face when trying to promote a product through packaging, but at the same time remaining true to ones believes. Eggs by Versace are still plain old eggs, no amount of branding and packaging going to change it to a luxury item. Maybe a little bit if you brand it “organic”.

Peddy Mergui Luxury Food Packaging 1

 

Museum of Craft and Design said of Mergui’s work “By observing Peddy Mergui’s new and improved “luxury” products we may see how brand alignment is perceived by many as acceptance to a status group or an affirmation of successful lifestyle. His exhibition ‘Wheat is Wheat is Wheat’ is a humorous yet provocative commentary on global consumer culture that may just have us questioning our next purchase.”

The exhibition opened April 12th and will run until June 15th.

Infant Formula by Chanel Peddy Mergui Luxury Food Packaging 14

Corn Flavor Noodle by Burberry Peddy Mergui Luxury Food Packaging 13

Soft Butter by Bulgari Peddy Mergui Luxury Food Packaging 11

Olive Oil by United Colors of Benetton Peddy Mergui Luxury Food Packaging 9

Coffee by Cartier Peddy Mergui Luxury Food Packaging 8

Yogurt by Tiffany & Co Peddy Mergui Luxury Food Packaging 7

Salami by Louis Vuitton Peddy Mergui Luxury Food Packaging 6

Pickles by Gucci Peddy Mergui Luxury Food Packaging 5

iMilk by Apple Peddy Mergui Luxury Food Packaging 4

Fruit by Nike Peddy Mergui Luxury Food Packaging 3

Flour by Prada Peddy Mergui Luxury Food Packaging 2

Pasta by Ferrari Peddy Mergui Luxury Food Packaging 16

Petit Beurre by Dolce & Gabbana Peddy Mergui Luxury Food Packaging 15

Salt & Pepper by Hermès Peddy Mergui Luxury Food Packaging 12

 

 

Source: Peddy Mergui