Moët & Chandon is taking a whole new route to sell pricey champagne. They have installed a vending machine at Selfridges in London with mini Moët bottles in it. Machine is strategically placed at the “Destination Christmas” section for all to see.
This being the holiday season, a perfect time to snag new customers that wouldn’t mind spending £17.99 (approx. $29) on a mini Moët. The machine is stocked with 350 art deco-inspired Swarovski crystal studded 200ml bottles. When compared to other items at the store $29 may seem like a bargain to young shoppers.
Sophisticated looking machine is painted in champagne color of rose gold and Moët & Chandon name clearly visible. Customers just need to press a button to choose a bottle and watch machine does the rest and dispense it. If you choose a red Moët seal, its golden arm will select and deliver it into a shiny tubular window.
Mini Swarovski studded Moët bottles are a limited edition arrangement produced only for Selfridges. Good thing UK has lax legal drinking age limits there.
Source: Telegraph UK