Nestlé’s Poland Spring water is from Poland, Maine. Harrods’ new Svalbarði Polar Iceberg Water is from Svalbard archipelago in Norway. There is no connection between the two brands but the location, I just wanted to get it out there. There is one huge difference, though, a bottle of Svalbarði “luxury water” costs at £50 (about $62) while we know a Poland Spring cost just a couple of bucks.
The story about Svalbarði “luxury water” has its origins in Wall Street. Jamal Qureshi, a Norwegian-American was traveling in the Norwegian island territory of Svalbard – one of Europe’s last great wildernesses. He collected some meltwater and took it home as a gift to his wife and thought the pure water would make a delicious cup of tea. Not soon after, Qureshi had his light bulb moment and decided to turn bringing Polar Iceberg Water to masses. He applied and received approval for the project from the Governor of Svalbard.
The process starts with charted icebreaker the Ulla Rinman, searching for pure icebergs in Kongsfjorden, just 1,000km from the North Pole at 79° north. This ice is said to be about 4,000 years old, and the Svalbarði crew scoop about 15 tons of them. Next step involves gently melting in a special machine, the water is then bottled by hand. To make sure the water retain its natural composition and premium taste, they use only micro filters and UV light. Each 15-ton collection yields about 13,000 bottles and they do two collection expeditions per year – which makes each batch a limited edition.
Jamal Qureshi commented: “Svalbarði began with a dream to explore the Arctic. When I visited Svalbard for the first time I discovered the ice was exceptionally clean, with a delightful taste. As a gift for my wife, I gathered a little water and brought it home to make a cup of her favourite herbal tea. This set in motion the chain of events which created Svalbarði. My dream to visit Svalbard has become a passion to share it. I know few will ever be able to visit, but with Svalbarði people can taste a piece of the ice at the top of the world.”
The Svalbarði Polar Iceberg Water comes in a beautifully designed glass bottle that looks a lot like a bottle of Champagne. The 750ml bottle features a mint-colored ring around the top to symbolize the polar rings and its wooden bottle top symbolizes driftwood. The fancy Svalbarði Polar Iceberg Water is a perfect replacement for Perrier water at weddings, birthdays, office parties and holidays.
Harrods is the first store to carry the brand and the global launch is scheduled for February 15. If you are in the area head over to Harrods Food Hall to make your purchase, if not Harrods also offer worldwide shipping.